CREATIVE

I collaborate with heart-centered entrepreneurs, brands, and organizations to craft and share engaging stories, both verbal and visual, through writing, photography, illustration, and graphic design (oftentimes combined). My specialty is creating meaningful multimedia messaging that’s rooted in both strategy and sincerity, and I particularly enjoy working with clients in the ethical food, farming, travel, and healing arts arenas.

Here are some of the specific services I offer:

COPYWRITING + MARKETING

I write Instagram captions, email newsletters, blogposts, fundraising appeals…you name it. My past clients include a leading Champagne brand, a nutrition coach, a thriving events firm, a top New York gift shop, and many more entrepreneurs and companies. My primary realms of expertise are food, farming, holistic wellness, and ethical travel.

I’m also available to create more extensive copywriting and marketing campaigns. In 2019, I shaped the storytelling strategy for the launch of Hot Bread Kitchen’s Moroccan m’smen, which included developing all web copy, conceptualizing a social campaign and correlating influencer strategy, crafting a series of social posts and email announcements, and more. I also devised Hot Bread Kitchen’s #DreamJobSecurity campaign and end-of-year fundraising appeal, including mailed letters, emails, postcards, and social posts. Another fun project as an example: in the summer of 2017, I kickstarted communications strategy (including social media initiatives and other copywriting) for the launch of Masienda Bodega, a three-ingredient, non-GMO, nixtamalized corn tortilla brand. Here’s one of my favorite concepts.

PHOTOGRAPHY

I love shooting farmers, chefs, and the environments that ground them, as well as small events and workshops. Some of my past clients include sweetgreen, Bitten, Girls Write Now, Aula Artesana, Thread Caravan, and Treiber Farms. Here’s my photography portfolio.

ILLUSTRATION

I draw the old-fashioned way, with a pen and paper that I scan and sometimes digitally edit. I particularly love playing with unique typography and tiny food drawings, whether for product labels, posters, and logos, or for personally commissioned gifts. Here’s my illustration portfolio.

DESIGN

I’ve been playing with Photoshop since 2012 and can create everything from digital invitations to social media graphics and GIFs. I also offer some website design via WordPress, Squarespace, and Wix.

WANT TO WORK WITH ME?

Fill out the form here or reach out directly to leah@thecorestories.com to tell me about your project and inquire about rates.